Former BBCTV Dragons’ Den ‘Dragon’, Rachel Elnaugh is the British entrepreneur who created the £multi-million market leading ‘Red Letter Days’ experience brand. She is now a business speaker, published author and award winning business mentor and is CEO of the digital publishing and marketing platform for evolutionaries.
The pilot for Dragons’ Den was filmed in 2003 and the first series was commissioned and filmed in Autumn 2004, airing for the first time in January 2005. Dragons’ Den was a huge success, shortlisted for a BAFTA and very quickly syndicated worldwide.
However, behind the scenes, Rachel had been struggling to bring Red Letter Days back on track after a disastrous over-expansion in 2002, and despite the business being back in profit and having £3.3million cash at bank it was forced into administration by Barclays Bank on 1 August 2005.
However, to paraphrase Napoleon Hill, in every adversity lies the seeds of opportunity and Rachel was invited to speak at many enterprise events about her experiences. She was also commissioned to write a book about the fine line between success and failure in her book ‘Business Nightmares‘ – not just her own story but the story of 20 other successful entrepreneurs who hit problems on their own journey.
She is now a business speaker, published author and award winning business mentor and is CEO of the digital publishing and marketing platform for evolutionaries SourceTV.