Quick Start Strategy for Success with HubSpot
You've got, or are going to get HubSpot but realise you need a customer-first strategy before you define the tactics and roll out the tools. You are short on time and don’t have the resource or budget to implement our Brand Growth Plan.
Clarify your brand and core propositions, reasons to believe, brand essence and personality. Define your buyer persona’s change drivers, success factors, perceived barriers, and decision criteria. Position your customer as the hero in the story you tell and develop a process that makes it easy to do business with you.